Key Takeaways:

• MBR and Beijing ManBoRui established Beijing ManBoRui Brand Management.
• The investment marks a new chapter for the German skincare brand. 
• China is MBR’s principal priority in its next phase of international development.

Through a landmark partnership with Beijing ManBoRui, German ultra-luxury skincare house MBR is making a major commitment to China.

WHO: MBR (Medical Beauty Research) is a German ultra-luxury skincare house working at the frontier of skincare and medicine. Independent for 25 years and owned by long-term shareholders who think in generations, MBR develops and produces all its products in Germany to the highest-quality standards. Its philosophy is that beauty begins with health: MBR cares for the skin of the whole body, invests consistently in research, and seeks to make invasive procedures unnecessary wherever skincare can achieve the result. MBR treatments are available at selected Peninsula, Fairmont, and Four Seasons hotels and spas. Its skincare is also available through selected luxury retailers, including Bergdorf Goodman, Harvey Nichols, TSUM, and Violet Grey.

Beijing ManBoRui International Trade Co., Ltd. has specialized in introducing premium European anti‑aging skincare brands to China for more than a decade. As a pioneer in China’s ultra‑luxury skincare sector, the company introduced Cellcosmet and SwissPerfection to China and drove their market growth, supported by precise brand positioning, rigorous market management, and well‑established high‑end distribution networks.

WHY: MBR is making a major commitment to China, seeing the market not only as an international opportunity but also the first step in an ambitious new...